Wednesday, October 23, 2013

Is it a Man's World?

“Being a woman in the entertainment industry is hard.” “Women have to work harder to get anywhere in their careers.” “No one will take you seriously because you’re a woman.” I have been hearing things like this my whole life. In fact, just last week, a fellow Full Sail student said something similar to me. I usually shrug it off, because people really won’t take me seriously if I just try to play the “I’m a woman and I’m oppressed” card. Unfortunately, in many cases, the things people tell me are true.

Wednesday, October 9, 2013

Think Before You Ink

How do you express yourself? Music? Dance? Your clothing? Maybe body modifications? Many Americans express themselves through piercings and tattoos, and although some people still view them in a negative light, tattoos are gradually becoming accepted in the workplace.

Sunday, September 29, 2013

Not Everyone Likes a Business Plan Part 2: How I will apply Hsu and Blakeman’s advice to my own business

In my previous post, I discussed two business experts, Will Hsu and Chuck Blakeman, and their opinions on business plans. Both explained that business plans are not necessary to build a successful business. Although I still plan to write a business plan, I found the gentlemen’s advice extremely useful.

Sunday, September 8, 2013

Not Everyone Likes a Business Plan

In business school, we’re taught the importance of writing a business plan. When I was working on my bachelor’s degree, most of my classes included a final project that consisted of writing a marketing or business plan. My current master’s program also centers on creating a business plan. Most business experts will insist that it is impossible to start a new business without a plan, and investors will not touch you with a ten-foot pole if you do not give them a business plan. Contrary to what I have always been told, two successful entrepreneurs say that business plans for a startup company are a waste of time.

Sunday, August 11, 2013

Marketing Superpowers

In addition to my love of marketing and the music industry, I am also a huge geek. Superheroes, Harry Potter, Lord of the Rings, Doctor Who, Star Wars, Star Trek…if it’s something geeky, there is a pretty good chance like it. One of the items on my bucket list is to attend Comic-Con in San Diego, so I have been reading a lot of articles about the annual event, which took place last month. Not only is Comic-Con a mecca for geeks, the convention is the perfect opportunity for marketers, especially those in the entertainment industry, to promote their products.

Monday, July 29, 2013

One Item Every Businessperson Should Have

I recently stumbled upon an article on Creative Overflow about the importance of business cards. The author lists 4 main reasons everyone should have them. Business cards create a solid first impression, can be used as direct marketing tools, build a brand, and are budget-friendly. The article gives great tips on why every entrepreneur and businessperson should have business cards, but I am going to talk about how I utilized my own.

Skinvertising: The Latest Advertising Trend

What do you think is the perfect ad space? A billboard or bus? Television, radio, or website? What about a person’s leg? Most people would not think to use the last option, but advertisers in Japan are doing just that. Wit Inc, a Tokyo-based public relations firm, has started paying young women to place advertisement stickers on their thighs.