Thursday, February 28, 2013
One of the things I’ve been told over and over again as a student is to network. In fact, they usually tell us “network, network, network.” As a grad student in a new town 900 miles from home, that is quite a daunting task…at first. Networking, though, can be pretty simple if you go about it the right way. One way of accomplishing this goal is by joining a trade association. One of my favorites is the American Marketing Association. I was a member of the AMA during my undergraduate studies, and I think it is an extremely valuable asset to any marketer or student of marketing, advertising, or public relations.
Sunday, February 10, 2013
Psychology is a very significant aspect of marketing, because as a marketer, you must understand how the buyer will perceive your product and what will differentiate your product from a competitor’s in the mind of the consumer. TED.com features a video of Rory Sutherland speaking about how psychology, technology, and economics are equally important when developing an idea and making decisions. Sutherland’s Perspectiveis Everything sends a powerful message about how perception affects the success of a product or service.