Sunday, December 9, 2012

What's in a name?

Any marketer will tell you that a company will not be successful without the right branding, but what does that mean? The American Marketing Association defines a brand as a “name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” In other words, you have to make your product or service stand out. Maybe you create a one-of-a-kind image, catchy slogan, or dazzling name. Better yet, maybe you use a combination of those elements.