One Item Every Businessperson Should Have

I recently stumbled upon an article on Creative Overflow about the importance of business cards. The author lists 4 main reasons everyone should have them. Business cards create a solid first impression, can be used as direct marketing tools, build a brand, and are budget-friendly. The article gives great tips on why every entrepreneur and businessperson should have business cards, but I am going to talk about how I utilized my own.

Skinvertising: The Latest Advertising Trend

What do you think is the perfect ad space? A billboard or bus? Television, radio, or website? What about a person’s leg? Most people would not think to use the last option, but advertisers in Japan are doing just that. Wit Inc, a Tokyo-based public relations firm, has started paying young women to place advertisement stickers on their thighs.