I recently stumbled upon an article on Creative Overflow
about the importance of business cards. The author lists 4 main reasons
everyone should have them. Business cards create a solid first impression, can
be used as direct marketing tools, build a brand, and are budget-friendly. The
article gives great tips on why every entrepreneur and businessperson should
have business cards, but I am going to talk about how I utilized my own.
Before I started grad school, I never thought about having
business cards. Why did I need them? I do not work for a company, and at the
time I was not doing freelance work. During the first few months at Full Sail,
though, I met several students who did have business cards. Those students
really did make a great first impression. I thought they were professional, and
most likely experts in their career fields. I then decided to get business
cards of my own.
The cards are extremely useful, and I just carry them around
school with me. I always make sure I have them when I am on campus, and I keep
a few in my purse, just in case I am outside of school and run into someone in
my industry. I am actively involved in an organization on campus, so I meet new
people almost every day, and there is no better way to market myself than by handing
someone a business card.
I struggled at first, because I was not sure what to put on
the card. Like I said, I do not work for a company, so I did not have a logo or
company name. The best thing for me to do was market my personal brand. I listed
my contact information, degree program, and even added a QR code that leads to
this blog. I tried to keep the card simple and visually appealing. The cards
are great conversation starters. I have found that even if people do not read
the card, they will at least glance at them.
As the Creative Overflow article states, business cards are
budget-friendly. Sometimes companies will run specials that offer your first so
many cards free. There are a ton of companies that print business cards, but I
used Vistaprint. The site allows customized cards, but also has a huge
selection of templates. Moo is another great site. You can also do a quick
online search for others, and you will get a ton of results. No matter which
company you choose, a business card is one of the most important and
inexpensive investments you can make for yourself and your business.
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