“Being a woman in the entertainment industry is hard.”
“Women have to work harder to get anywhere in their careers.” “No one will take
you seriously because you’re a woman.” I have been hearing things like this my
whole life. In fact, just last week, a fellow Full Sail student said something
similar to me. I usually shrug it off, because people really won’t take me seriously if I just try to play the “I’m a
woman and I’m oppressed” card. Unfortunately, in many cases, the things people tell
me are true.
Wednesday, October 23, 2013
Wednesday, October 9, 2013
Think Before You Ink
How do you express yourself? Music? Dance? Your clothing? Maybe
body modifications? Many Americans express themselves through piercings and
tattoos, and although some people still view them in a negative light, tattoos
are gradually becoming accepted in the workplace.
Sunday, September 29, 2013
Not Everyone Likes a Business Plan Part 2: How I will apply Hsu and Blakeman’s advice to my own business
In my previous post, I discussed two business experts, Will
Hsu and Chuck
Blakeman, and their opinions on business plans. Both explained that business
plans are not necessary to build a successful business. Although I still plan
to write a business plan, I found the gentlemen’s advice extremely useful.
Sunday, September 8, 2013
Not Everyone Likes a Business Plan
In business school, we’re taught the importance of writing a
business plan. When I was working on my bachelor’s degree, most of my classes
included a final project that consisted of writing a marketing or business
plan. My current master’s program also centers on creating a business plan.
Most business experts will insist that it is impossible to start a new business
without a plan, and investors will not touch you with a ten-foot pole if you do
not give them a business plan. Contrary to what I have always been told, two
successful entrepreneurs say that business plans for a startup company are a
waste of time.
Sunday, August 11, 2013
Marketing Superpowers
In addition to my love of marketing and the music industry,
I am also a huge geek. Superheroes, Harry Potter, Lord of the Rings, Doctor
Who, Star Wars, Star Trek…if it’s something geeky, there is a pretty good
chance like it. One of the items on my bucket list is to attend Comic-Con in
San Diego, so I have been reading a lot of articles about the annual event,
which took place last month. Not only is Comic-Con a mecca for geeks, the
convention is the perfect opportunity for marketers, especially those in the
entertainment industry, to promote their products.
Monday, July 29, 2013
One Item Every Businessperson Should Have
I recently stumbled upon an article on Creative Overflow
about the importance of business cards. The author lists 4 main reasons
everyone should have them. Business cards create a solid first impression, can
be used as direct marketing tools, build a brand, and are budget-friendly. The
article gives great tips on why every entrepreneur and businessperson should
have business cards, but I am going to talk about how I utilized my own.
Skinvertising: The Latest Advertising Trend
What do you think is the perfect ad space? A billboard or
bus? Television, radio, or website? What about a person’s leg? Most people
would not think to use the last option, but advertisers in Japan are doing just
that. Wit Inc, a Tokyo-based public relations firm, has started paying young
women to place advertisement stickers on their thighs.
Wednesday, May 8, 2013
Rihanna’s “777 Tour” Is Still Getting Everyone’s Attention
Last November, Rihanna began a 7-day trek around the world.
She performed seven shows in seven countries to promote her 7th
studio album, Unapologetic. She
invited over 150 journalists and fans to join the tour. Can anyone guess what
plane they took? If you guessed a Boeing 777, you would be correct. A documentary
of the aptly titled “777 Tour” aired on May 6 on Fox, and many fans and critics
are unhappy with the result.
Friday, April 19, 2013
Simple Negotiation Techniques
My dream job post-graduation is to become a tour
manager. I love the idea of working with live music and traveling the world.
While the job would have perks, it would also come with its share of
challenges, including negotiating everything from artist riders to salaries to
what time the buses have to leave the venue. Because I have no experience in
negotiating, the idea of doing so on a daily basis can be pretty daunting.
Fortunately, there are several resources online that can help a novice
negotiator such as myself. I decided to watch videos about negotiating
techniques to prepare for future negotiations. Three videos I found extremely
helpful are Margaret Neale: Negotiation:Getting What You Want, William Ury:The walk from “no” to “yes,” and Negotiation in the Workplace.
Tuesday, March 19, 2013
Brand awareness doesn’t always equal profits
Brand awareness, according to businessdictionary.com, is the
“extent to which a brand is recognized by potential customers, and is correctly
associated with a particular product…is the primary goal of advertising in the
early months or years of a product’s introduction.” Every company strives for
it, but what good is brand awareness if the company is no longer making
money? Interbrand recently released its
“Best Retail Brands” of 2013, as well as the companies that are not doing so
well. The company is a business consultancy that builds brand awareness for
clients by viewing brands as “valuable business assets.”
Wednesday, March 6, 2013
Marketing During the Madness
March is here already. It is a time that we Americans
celebrate the start of spring, St. Patrick’s Day, and perhaps most notably,
college basketball playoffs. The NCAA Division I Men’s Basketball
Championships, better known as March Madness, has quickly grown into one of the
most popular sports events in the United States. The games give marketers a
huge opportunity to advertise, especially after a $10.8 billion contract
between CBS and Turner Broadcasting that allows every game to be shown on CBS,
TBS, TNT, and truTV. An article by Kantar Media breaks
down all of the numbers over the last decade.
Thursday, February 28, 2013
The Power of Marketing
One of the things I’ve been told over and over again as a student is to network. In fact, they usually tell us “network, network, network.” As a grad student in a new town 900 miles from home, that is quite a daunting task…at first. Networking, though, can be pretty simple if you go about it the right way. One way of accomplishing this goal is by joining a trade association. One of my favorites is the American Marketing Association. I was a member of the AMA during my undergraduate studies, and I think it is an extremely valuable asset to any marketer or student of marketing, advertising, or public relations.
Sunday, February 10, 2013
An inspirational video for all businesspeople-Rory Sutherland: Perspective is everything
Psychology is a very significant aspect of marketing,
because as a marketer, you must understand how the buyer will perceive your
product and what will differentiate your product from a competitor’s in the
mind of the consumer. TED.com features a video of Rory Sutherland speaking
about how psychology, technology, and economics are equally important when
developing an idea and making decisions. Sutherland’s Perspectiveis Everything sends a powerful message about how perception affects the
success of a product or service.
Friday, January 18, 2013
Is there still room for Myspace?
Is there still room for Myspace?
Facebook is the top social media site-I think everyone can
agree on that, but before Mark Zuckerberg, there was Tom. Tom was the face of
the other social media site, Myspace. When I was in high school, Myspace was
the only social networking site anyone really used. It was all the rage with
its customizable profiles, music playlists, and no one can forget those
wonderfully annoying chain posts. Then I went to college, and no one used
Myspace anymore, the new place to be was Facebook. Unfortunately for Myspace,
millions of users began to switch and the site suffered a huge loss in revenue.
After being bought by Justin Timberlake and making some major changes, Myspace
is hoping to reclaim some of its social media glory.
Wednesday, January 9, 2013
Spark your customers' [P]interest...
It is a widely known fact that
social media has had a huge impact on the way people interact with each other
and how they are exposed to companies. My current favorite social media site, Pinterest, recently made news when the site
updated its terms of service to better cater to businesses. I was first
introduced to Pinterest a little over a year ago, and quickly became fascinated
by the site, which allows users to organize pinboards that feature pictures of
home décor, fashion, gardening, and everything in between.
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