“Being a woman in the entertainment industry is hard.”
“Women have to work harder to get anywhere in their careers.” “No one will take
you seriously because you’re a woman.” I have been hearing things like this my
whole life. In fact, just last week, a fellow Full Sail student said something
similar to me. I usually shrug it off, because people really won’t take me seriously if I just try to play the “I’m a
woman and I’m oppressed” card. Unfortunately, in many cases, the things people tell
me are true.
Brandagement 101
Wednesday, October 23, 2013
Wednesday, October 9, 2013
Think Before You Ink
How do you express yourself? Music? Dance? Your clothing? Maybe
body modifications? Many Americans express themselves through piercings and
tattoos, and although some people still view them in a negative light, tattoos
are gradually becoming accepted in the workplace.
Sunday, September 29, 2013
Not Everyone Likes a Business Plan Part 2: How I will apply Hsu and Blakeman’s advice to my own business
In my previous post, I discussed two business experts, Will
Hsu and Chuck
Blakeman, and their opinions on business plans. Both explained that business
plans are not necessary to build a successful business. Although I still plan
to write a business plan, I found the gentlemen’s advice extremely useful.
Sunday, September 8, 2013
Not Everyone Likes a Business Plan
In business school, we’re taught the importance of writing a
business plan. When I was working on my bachelor’s degree, most of my classes
included a final project that consisted of writing a marketing or business
plan. My current master’s program also centers on creating a business plan.
Most business experts will insist that it is impossible to start a new business
without a plan, and investors will not touch you with a ten-foot pole if you do
not give them a business plan. Contrary to what I have always been told, two
successful entrepreneurs say that business plans for a startup company are a
waste of time.
Sunday, August 11, 2013
Marketing Superpowers
In addition to my love of marketing and the music industry,
I am also a huge geek. Superheroes, Harry Potter, Lord of the Rings, Doctor
Who, Star Wars, Star Trek…if it’s something geeky, there is a pretty good
chance like it. One of the items on my bucket list is to attend Comic-Con in
San Diego, so I have been reading a lot of articles about the annual event,
which took place last month. Not only is Comic-Con a mecca for geeks, the
convention is the perfect opportunity for marketers, especially those in the
entertainment industry, to promote their products.
Monday, July 29, 2013
One Item Every Businessperson Should Have
I recently stumbled upon an article on Creative Overflow
about the importance of business cards. The author lists 4 main reasons
everyone should have them. Business cards create a solid first impression, can
be used as direct marketing tools, build a brand, and are budget-friendly. The
article gives great tips on why every entrepreneur and businessperson should
have business cards, but I am going to talk about how I utilized my own.
Skinvertising: The Latest Advertising Trend
What do you think is the perfect ad space? A billboard or
bus? Television, radio, or website? What about a person’s leg? Most people
would not think to use the last option, but advertisers in Japan are doing just
that. Wit Inc, a Tokyo-based public relations firm, has started paying young
women to place advertisement stickers on their thighs.
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