In addition to my love of marketing and the music industry,
I am also a huge geek. Superheroes, Harry Potter, Lord of the Rings, Doctor
Who, Star Wars, Star Trek…if it’s something geeky, there is a pretty good
chance like it. One of the items on my bucket list is to attend Comic-Con in
San Diego, so I have been reading a lot of articles about the annual event,
which took place last month. Not only is Comic-Con a mecca for geeks, the
convention is the perfect opportunity for marketers, especially those in the
entertainment industry, to promote their products.
